Dear Dave,
We decided this was going to be the year we sold our house and moved to something bigger and better to fit our family. We put our house on the market in February hoping to get a jump on the spring market. It didn’t sell, and it doesn’t just feel frustrating – it feels personal. We put our time, money, and emotional energy into this move. We told our friends and family it was happening. And now, without it selling, we’re left feeling stuck, and even a little embarrassed. Do we just give up, or what should we do to get this home sold?
– Sarah & Todd, Grand Junction
Dear Sarah & Todd,
First off, I just want to say—I see you. Selling your home is so much more than a transaction. It’s emotional, especially when you’ve already started dreaming about the next chapter. And when things don’t go as planned, it’s easy to feel discouraged or even question whether moving is still the right decision.
Here’s the good news: Just because your home didn’t sell the first time doesn’t mean it won’t.
There are many reasons a home might not sell right away—and most of them have solutions. In fact, the National Association of Realtors found that more than half of homes that were previously off the market did end up selling once they were re-listed with adjustments.
Here’s where I’d suggest we start:
1. Review the Pricing Strategy
In today’s market, buyers are savvy and often search online where homes are sorted by price brackets. If your home was priced just above a natural search threshold, it might have missed the eyes of potential buyers. Even small tweaks can make a big difference in visibility.
2. Take a Fresh Look at Marketing
Was your home’s online presence strong? Today’s buyers often form their first impression from a phone screen, not a front porch. That means professional photos, compelling listing descriptions, and smart social media exposure are key. If your listing didn’t stand out online, we can make sure it does next time.
3. Update the Staging & Condition
Sometimes it’s the little things that keep buyers from clicking “schedule a showing.” Things like lighting, paint color, or even furniture layout can make a space feel smaller or darker than it really is. A second set of eyes and light staging can help highlight your home’s best features.
4. Work With an Agent Who Has a Plan
This isn’t the time to give up—it’s the time to regroup and re-strategize. The right real estate partner will help you make a clear, customized plan to relaunch your home with fresh momentum, using data, local insight, and experience.
You’ve already done some of the hardest work—getting your home on the market and taking the first big steps toward change. Now it’s time for a new approach, not a retreat. With the right adjustments and a thoughtful plan, the results can be very different the second time around.
You don’t have to start from scratch—you just need a fresh strategy and a trusted guide to help you finish what you started. I’m confident you can turn this bump in the road into the beginning of something better.
Dave Kimbrough
The Kimbrough Team – RE/MAX 4000
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