Dear Dave,
Our neighbors just stuck a For Sale By Owner sign in their yard, and we got to talking. Is that a good idea? Do people actually have success selling their home on their own? Honestly, we’d have no clue how to even get started!
– Sarah and Paul in Grand Junction
Dear Sarah and Paul,
You’re definitely not alone in wondering this—especially when the housing market has been so active in recent years. It’s a question I hear often, and I’m glad you asked.
Let’s cut to the chase: While selling your home on your own (often called FSBO—For Sale By Owner) might sound like a great way to save money on commission, the data tells a different story.
According to a brand-new report from Keeping Current Matters, 9 out of 10 homeowners still choose to sell with the help of a real estate professional—and there are a few key reasons why:
1. Pricing It Right Is Tricky
Homeowners who go the FSBO route often miss the mark when it comes to pricing. Price too high, and the home sits. Price too low, and you could be leaving serious money on the table. As real estate professionals, we rely on up-to-date market data, neighborhood trends, and buyer demand to price your home strategically—not just emotionally. Trust me, its not as easy as it seems sometimes.
2. Marketing Makes a Major Difference
Selling a home today isn’t just about sticking a sign in the yard and hoping for the best. Buyers are online, comparing photos, video tours, and listing details. A strong marketing strategy—including professional photography, social media exposure, and MLS access—gets your home in front of the right audience with the most impact. Most FSBO sellers don’t have access to those tools or the know-how to use them effectively.
3. The Legal Side Isn’t Simple
From disclosures and inspections to contracts and contingencies, there’s not only a mountain of paperwork involved in a real estate transaction, but a lot of continued negotiations. One missed step can cause major headaches—or worse, legal trouble. An experienced agent knows how to protect your interests, always negotiate on your behalf and keep the process smooth from offer to closing.
4. You’re Leaving Money Behind
Here's the kicker: FSBO homes typically sell for less than homes sold with an agent. According to national research, sellers who work with a professional consistently earn more—even after paying compensation to agents. That’s because agents negotiate better, market smarter, and bring in qualified buyers.
So, while it might be tempting to “DIY” your home sale, working with a real estate professional is a decision that often pays off in both peace of mind and your bottom line.
If you're even thinking about selling, I’d be happy to sit down, walk you through the process, and help you make a plan that works best for your family—no pressure, just good information.
You've only got one shot to make the best impression—let’s make it count.
Dave Kimbrough
The Kimbrough Team - RE/MAX 4000
Have a Question? Ask Dave!
